For me the pleasure of making whisky is in trying to push the boundaries, trying to do things differently... and trying to find new flavours and expressions.
The most important thing is to have a passion for what you do. Myself and everyone at Forty Creek that works to create the products, the people that market them, the people that sell them, we're all passionate about what we do, and it shows.
What if... I blended whisky with rum.
What if... I foraged my own botanicals.
Bill's spirit for innovation and imagination with the 9.09 rule in Canadian whisky has led to the crafting of many limited releases over the years.